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Kendra Scott's new directselling platform is the modern equivalent of the Tupperware party.
Kendra Scott is testing a new way to increase brand awareness in markets where it does not have a strong retail presence.
The Direct Retail by Kendra Scott program has launched in a sort of beta mode, and empowers local entrepreneurs to sell directly to shoppers in their communities via events, social media and one-on-one relationships. Think of it as the modern equivalent of a Tupperware party.
"I'm still very bullish on retail, but we always put the customer first and meet them where they are. This creates an opportunity for a new workforce within...