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© Dijana Peras and Renata Mekovec. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.

Abstract

Purpose

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The purpose of this paper is to improve the understanding of cloud service users’ privacy concerns, which are anticipated to considerably hinder cloud service market growth. The researchers have explored privacy concerns from dimensions that were identified as relevant in the cloud context.

Design/methodology/approach

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Content analysis was used to identify privacy problems that were most often raised in previous cloud research. Multidimensional developmental theory (MDT) was used to build a conceptual model of cloud privacy concerns. Literature review was made to identify the privacy-related constructs used to measure privacy concerns in previous cloud research.

Findings

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The paper provides systematization of recent cloud privacy research, proposal of a conceptual model of cloud privacy concerns, identification of measuring instruments that were used to measure privacy concerns in previous cloud research and identification of categories of problems that need to be addressed in future cloud research.

Originality/value

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This paper has identified the categories of privacy problems and dimensions that have not yet been measured in the cloud context, to the best of the authors’ knowledge. Their simultaneous examination could clarify the effects of different dimensions on the privacy concerns of cloud users. The conceptual model of cloud privacy concerns will allow cloud service providers to focus on key cloud problems affecting users’ privacy concerns and use the most appropriate privacy protection communication and preservation approaches.

Details

Title
A conceptualization of the privacy concerns of cloud users
Author
Peras, Dijana 1 ; Mekovec, Renata 1 

 Department of Information Systems Development, Faculty of Organisation and Informatics Varaždin, University of Zagreb, Varazdin, Croatia 
Pages
653-671
Publication year
2022
Publication date
2022
Publisher
Emerald Group Publishing Limited
ISSN
20564961
e-ISSN
2056497X
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
2732542155
Copyright
© Dijana Peras and Renata Mekovec. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.