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Belén Vecchio, from Córdoba, made her debut selling clothes back in 2012, when she offered clothes bought in the Buenos Aires neighborhood of Flores in fairs and offices.
Over time, she moved up a step: she opened a modest showroom in Nueva Córdoba -it was a clothes rack, literally- in the apartment of Francisco Lostaló, her partner.
The next step was in partnership: with Francisco, an accountant, leaving the studio where he worked to bet on the textile project, the duo opened their first store in the student neighborhood and with it Malabia was born, a brand that at the time was very much supported by resale, especially of evening wear.
Very early on, the couple had a clear ambition to develop their own quality label, so they began to create a design and production team that grew in parallel to the deployment in variety and quantity of their own garments.
Those pieces were replacing those of third parties in their racks and in 2018 Malabia launched its first full collection. Since then, it has not stopped growing and evolving.
Today it designs two annual collections of about 150 items each and, following an industry strategy, after putting on sale a first strong dose at the start of the season it continues to unload items on the racks for months; to offer the fashion consumer what he or she is most looking for: novelty.
These rations of surprise may include the development of "capsule collections", limited to a smaller number of items and injected...