A Case Study on Zepeto and Roblox Business Model

Abstract

The metaverse industry, which has recently become a hot topic, has endless growth potential. Zepato and Roblox, which belong to the virtual world type of Metaverse, have something in common that users can actively participate in content as participantsproducers on the platform with a high degree of freedom by creating avatars in the virtual world. However, the direction of Zepeto, which has a social media-based character, and Roblox, which is growing into social media based on game content, are clearly different. What the two companies have in common is that they create UGC-based communities and platforms produced by users. In the long run, in order to create an ecosystem in which users autonomously and smoothly produce and supply content, the service must perform well as an operator, an intermediate bridge between suppliers and consumers. This case study with Zepato and Roblox recommends success factors of managing the metaverse platform.