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David Baskerville, Tim Baskerville, and Serona Elton. Music ness and Career Guide, 13th edition. Los Angeles: Sage Publications, 2022. Sagepub.com
The field of music business education is highly dynamic, rapidly growing, and ever changing. It remains a great challenge for any educator to deliver an introductory, comprehensive framework that presents the breadth of music industry history, development, and opportunity for todays learners. It must be maddeningly complex to maintain a textbook for university-level music industry studies when the context of how music is created, promoted, discovered and consumed, shared, amplified, and monetized continues to shape-shift in protean fashion.
Several generations of music business academics and their students have relied on David Baskervilles and Tim Baskervilles iconic Music Business Handbook and Career Guide since its first publication in 1979 just as the first postsecondary programs in the field were getting underway. Tim Baskerville was the editor of Davids first edition and chief author beginning with the fifth edition, published in 1990. We owe David and Tim a debt of gratitude for organizing, presenting, and frequently revising their work. We can thank Serona Elton now, too, who as coauthor with Tim of the thirteenth edition, will write and edit future editions of this indispensable book.
It is significant that Tim Baskerville chose Professor Elton for this role. Many members of the MEIEA community will know Serona from her work as director of the Music Industry Program at the University of Miami Frost School of Music where she is also the Associate Dean of Administration. She is head of educational partnerships at the Mechanical Licensing Collective (The MLC) and previously...