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James Ridinger
President
Market America Inc.
Greensboro, N.C.
James Ridinger decided to take the old-fashioned business paradigm when store owners knew their customers personally into the 21st century.
That is the concept behind his Market America's one-to-one marketing approach. It has led to a number of successful distributors, what Market America calls UnFranchise Owners, with more than $85 million in retail profits and $90 million in commissions paid out.
Market America establishes strong relationships with contract manufactures, so when it identifies a consumer trend or need, it can then quickly develop a product to satisfy that trend or need.
Market America has introduced five mass-customized products - Motives brand customizable cosmetics, customized Web sites, customized clothing...