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We know for sure what day Christmas ends. Some would say when their Majesties, the Three Wise Men from the East, leave the presents under the tree. Others, when the sales begin. But would we know exactly when they begin? A few years ago, the socially accepted date was December 6 when, taking advantage of the holiday, families would take the old tree, ornaments, tinsel and the Nativity Scene out of the storage room and begin to decorate the house in the traditional red and green colors, although the real Christmas spirit would possess us on the morning of the raffle. Now, it would be difficult to give the exact date: in Madrid, Cortylandia, the singing showcase show with cute little monkeys that is installed on the facade of the department stores, was launched in late November, while the queues of the most famous lottery store in Spain, Doña Manolita, were already around the corner. In Vigo, the city that has turned the lighting of lights into heritage, the kick-off of Christmas took place on November 19, when they lit the tree in Puerta del Sol. In Madrid it was the night of the 24th. In Malaga, Calle Larios was illuminated on November 26th.
It's not just the lights and decorations. In recent years, the consumerist vortex floods the pre-Christmas calendar inviting to buy in advance the gifts that will be put under the tree: from Singles' Day, on November 11, or Black Friday, which despite being established on November 25 already lasts all week, to Cyber Monday, the following Monday. Supermarkets are already displaying nougat and Christmas sweets on their prominent shelves immediately after All Saints' Day. Add to this the toasts with friends, the Invisible Friends,...