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Rock in Rio Festival: Influences of Brand Experience and the Brand Personality in Audience of a Music Festival in Brazil
Rocha, Frederico Rafael Vargas; de Esteban Curiel, Javier; Cunha Moura, Luiz Rodrigo.
Event Management; Putnam Valley Vol. 26, Iss. 4, (May 2022): 717-732.
DOI:10.3727/152599521X16367300695861
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