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ABSTRACT
This study aims to examine the behavioral intentions for using fintech based applications from the lens of Information technology quality and trust-based model. Data were collected from 275 respondents through an online questionnaire by using the purposive sampling method. PLS-SEM was performed to test the impact of trust and risk on fintech continuance intention, and results showed that trust impacted continuance more than perceived risk. Moreover, information, service and system quality significantly impacted trust and perceived risk. The study also highlighted perceived risk and trust as mediators, and results showed that trust partially mediated the relationship between system, information, service quality and fintech continuance intention. Contrarily, perceived risk mediated the relationships between service and system quality and fintech continuance intention. This study enhances the theoretical depth and adds to the existing literature by presenting transaction security and trust as moderators. Results suggested that transaction security moderated the association between trust and fintech continuance intention. Additionally, trust showed to have a moderating impact on the relationship between perceived risk and fintech continuance intention. The study adds to the body of knowledge by emphasizing the role of trust and perceived risk as antecedents of behavioral intention to use fintech-based services. The study provides novel and meaningful insights and guidance for banks, fintech service providers, and policymakers to achieve a desirable position in the users' minds and design better experiences for customers by making the platform more innovative, reliable, and trustworthy.
Keywords: Fintech, Behavioral intention, Perceived risk, Trust, Blockchain, Transaction security.
INTRODUCTION
Traditional financial transactions are no longer the same as before, day-by-day it's getting revolutionized by Fintech (Kaur et al., 2021). Fintech is significantly advancing traditional financial structures through major innovations that are providing a sustainable ecosystem for new and diverse financial businesses (Deng & Cheng, 2019; Zavolokina et al., 2016). That's why Fintech is fundamentally considered disruptive (Piccolo et al., 2022). New financial industries that have unique characteristics from the conventional ones can utilize it as an accelerator to sustain their economic growth. High expectations of Fintech growth have substantially increased Fintech investments worldwide. According to the reports of KPMG (KPMG, 2019), global investments have increased dramatically from US$18.9 billion to US$111.8 billion in Fintech during 2013-18, which is nearly six-fold. Even though financial...