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WAITROSE has withdrawn a porridge brand made by one of Britain's oldest companies, as the upmarket supermarket reduces the number of products on its shelves amid the cost of- iving crisis.
Mornflake, which began trading in 1675, has been "delisted" by Waitrose after a 50-year stint on the grocer's shelves.
It comes a fortnight after The Sunday Telegraph revealed that Warburtons products had been withdrawn from Waitrose after a commercial dispute with the family-owned baking business.
The supermarket has been slimming down its range, reducing the number of brands on its shelves by 5pc over the last year. Industry sources said buyers for the company were under pressure to reduce the number of brands being stocked.
Waitrose this weekend responded by saying it was "proud to support British" and championed its "unparalleled support for British farmers".
Cheshire-based Mornflake was founded...