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Fresh off winning a national media relations award in New York, Natalie Ghidotti was reading the tea leaves for 2023 and hoping undercurrents in the national economy won't steer her Little Rock marketing firm, Ghidotti, off its course of success.
The agency, based on the 29th floor of the Regions tower downtown, in December won the PR Daily Media Relations award in the video category for 2022. The prize, given by PR Daily and its publisher, Ragan Communications of Chicago, honored a key element of Ghidotti's integrated campaign and content marketing for a group of McDonald's restaurant owner-operators in five states, including Arkansas.
The winning video showcased positive employment experiences of McDonald's workers in a time of fierce labor competition in the fast-food industry. For Ghidotti herself, the award also signaled that her nine-employee firm could hold its own with the big dogs, including rivals in the competition like Intel Corp., Ernst & Young LLP and Golin of Chicago.
In the video series, shot by Little Rock...