- Preview Available
- Scholarly Journal
Advertising creativity and its effects: a meta-analysis of the moderating role of modality
Darley, William K; Lim, Jeen-Su.
Marketing Letters; New York Vol. 34, Iss. 1, (Mar 2023): 99-111.
DOI:10.1007/s11002-022-09627-6
This is a limited preview of the full PDF
Try and log in through your library or institution to see if they have access.