Content area
Full text
INTRODUCTION
Background of the Study
The 21st century is the age of information and digitalization. People are increasingly using the latest achievements of scientific and technological progress in everyday life: a smartphone, a personal computer, smart gadgets for the home, and so on. We can no longer imagine a full life without electronic devices. Another important element of modern realities has become the Internet, which allows us to perform an incredible variety of tasks: watching the news, buying food, accessories and wardrobe items, paying taxes and fees, entertainment and even education - all this became possible thanks to the World Wide Web. Finally, in the age of digitalization, we increasingly prefer virtual communication to real. Communication began to be carried out using e-mail, social networks and instant messengers, which give us unlimited opportunities for contacts with other people,
Social networks have appeared relatively recently. As pointed out by Meral (2021), in 1995, Randy Conrad created Classmates.com; the first social network in the modern sense. It was an Internet resource through which users could find their former classmates, colleagues, and friends. Marengo, Fabris, Longobardi, and Settanni (2022) described that for a long time, the project remained unique, and only in the 2000s, in the wake of the popularity of the service, active development of analogues began, containing both standard functions and a number of unique ones. The advent of social networks has made communication between users easier, allowing them to successfully compete with email.
As stated by Zhou and Lee (2021), modern social networks perform a number of tasks related not only to communication. They help to communicate, share news with friends, blog, publish various materials, listen to music, order food or a taxi, join communities of interest and create your own, attracting an audience to them through advertising, play games, broadcast live and monitor your health (Allahverdi 2022); all this is only the main part of the opportunities provided to the user. Social networks are actively used by entrepreneurs to promote their goods and services, politicians to communicate with the public, the media to publish news, public figures to broadcast their opinions to a wide audience (Husin, Khairi and Mohamad Nazeri 2021).
Social networks have rapidly entered our daily life and have become its integral...