Abstract

Going green and sustainable has been a frustrating paradox to companies for decades. Consumers are often considered as the biggest hurdle to companies when going green and sustainable. Most consum­ers claim to be eco-friendly, but in actual fact their green consumption patterns are constrained by other priorities in life, reflecting an intention-action gap. This article, “The Elusive Green Consumer” by White, K., Hardisty, D. J., & Habib, R. (2019) inspires readers of the Harvard Business Review with a comprehensive insight into green consumption and sustainable behavior throughout its 17 pages.

Details

Title
Article Review: The Elusive Green Consumer Authors: Katherine White, David J. Hardisty, and Rishad Habib Harvard Business Review, July - August 2019
Author
Sriyabhand, Tipa
Pages
259-261
Section
Articles
Publication year
2021
Publication date
Jan-Mar 2021
Publisher
Assumption University Press
ISSN
08580855
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
2802340597
Copyright
© 2021. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the associated terms available at http://www.assumptionjournal.au.edu/index.php/abacjournal/about