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Introduction
The sharing economy has become a major economic force (Dogru et al., 2020). In the tourism sector, its emergence represents a vital transformative development (Guttentag, 2019). Of the many digital sharing platforms, Airbnb and Uber have enabled the effective availability of services in the fields of accommodation and transportation, respectively. It is projected that the global income created by the sharing economy will surpass US$300bn in the next ten years (Shao and Yin, 2019). Airbnb has offered accommodation to over 50 million guests since its inception in 2008 (Airbnb, 2015), created significant employment (Dogru et al., 2020) and was valued at US$31bn during its last round of funding in March 2017. This makes it important as a focus of sharing economy research. Among the most significant factors in the popularity of Airbnb are customer experiences and perceived value (Richthofen and Von Wangenheim, 2021). Studies have shown that transaction-based satisfaction differs from experience-based satisfaction, and consumers evaluate both based on different criteria (Liang et al., 2018). Although there have been several studies on both perceived value and satisfaction (Cao et al., 2018; Ofori et al., 2017), these two constructs are usually examined from a holistic perspective. Such an approach cannot adequately explain customer satisfaction and perceived value, especially in an online triadic relationship in which there are several actors involved in value creation. The triadic nature of the sharing economy necessitates distinguishing transaction- from experience-based satisfaction as customers interact with different actors when consuming services.
Although researchers have assessed the roles of hedonic, utilitarian and symbolic value in various settings (El-Adly, 2019; Kim et al., 2018), in the context of the sharing economy, research on the significance of the various dimensions of value on consumer experiences is inconclusive (Mao et al., 2020; Zhang et al., 2019). It is thus essential to examine how different facets of value influence users’ satisfaction and continuance intention in the sharing economy. Research indicates that perceived value is context-dependent and influenced by the product or service under study (Činjarević et al., 2019). The digital nature of collaborative consumption (CC) business models allows businesses operating under these models to expand and adjust quickly to different contexts. This quality has also made it easier...