Content area
Full text
Giuliano Calza, the creative director of Italian fashion brand GCDS, is calling out Shein for knocking off one of his label’s signature footwear styles.
In an Instagram post on Monday, the designer featured images of Shein’s version of the GCDS Morso Heel that Calza first unveiled in his fall/winter 2022 “Dracula” collection. The shoe features a distinctive heel in the shape of a teeth-bearing mouth and retails typically around $900 depending on the model. In stark contrast, Shein is retailing its version in Europe for 25.40 euros under its Cuccoo brand.
In the post, Calza shared his thoughts on the matter with the caption, “BOYCOTT @SHEINOFFICIAL or accept abusive behaviour, accept stealing and accept the planet where you live, to burn in shame and fear. Accept mediocrity and be part on killing someone’s else dreams.”
A post shared by GIULIANO CALZA (@giulianocalza)
The post, which has garnered nearly 26,000 likes at the time of publication, has drawn reaction from celebrities and other designers. Country superstar Kacey Musgraves commented on the post, “Wow just wow,” while rapper Coi Leray added, “Yea we not doing that ! @sheinofficial.”
“Emily in Paris” star Ashley Park also commented on Calza’s post, writing, “This is so upsetting!...