Thrifting Culture during the Covid-19 Pandemic and Its Impact on the Environment

Abstract

Buying and wearing second-hand clothes are still considered taboo and embarrassing by many people in Indonesia. However, a new phenomenon has emerged, namely the thrifting trend among young people during this pandemic. Thrifting means an activity of hunting used clothes. This study aims to 1) explain the cultural changes among young people related to thrifting; 2) knowing the motivation of thrifting among young people; 3) find a relationship between thrifting and the environment. The author uses cultural theory and qualitative descriptive methods, namely utilizing data obtained through literature study. The results of this study indicate a cultural change related to fashion among young people, which is shown through thrifting activities. Thrifting motivation is driven by the desire to be thrifty, look unique, and different, and care for the environment. Thrifting among young people is not just a dress activity but also a desire to take part in saving the earth and reducing waste.