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© 2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.

Abstract

In recent years, the Chinese tourism industry has developed rapidly, leading to significant changes in the relationship between people and space patterns in scenic regions. To attract more tourists, the surrounding environment of a scenic region is usually well developed, attracting a large number of human activities, which creates a cognitive range for the scenic region. From the perspective of tourism, tourists’ perceptions of the region in which tourist attractions are located in a city usually differ from the objective region of the scenic spots. Among them, social media serves as an important medium for tourists to share information about scenic spots and for potential tourists to learn scenic spot information, and it interacts to influence people’s perceptions of the destination image. Extracting the names of tourist attractions from social media data and exploring their spatial distribution patterns is the basis for research on the cognitive region of tourist attractions. This study takes Hangzhou, a well-known tourist city in China, as a case study to explore the human cognitive region of its popular scenic spots. First, we propose a Chinese tourist attraction name extraction model based on RoBERTa-BiLSTM-CRF to extract the names of tourist attractions from social media data. Then, we use a multi-distance spatial clustering method called Ripley’s K to filter the extracted tourist attraction names. Finally, we combine road network data and polygons generated using the chi-shape algorithm to construct the vague cognitive regions of each scenic spot. The results show that the classification indicators of our proposed tourist attraction name extraction model are significantly better than those of previous toponym extraction models and algorithms (precision = 0.7371, recall = 0.6926, F1 = 0.7141), and the extracted vague cognitive regions of tourist attractions also generally conform to people’s habitual cognition.

Details

Title
A Deep Transfer Learning Toponym Extraction and Geospatial Clustering Framework for Investigating Scenic Spots as Cognitive Regions
Author
Zhang, Chengkun 1   VIAFID ORCID Logo  ; Zhang, Yiran 1 ; Zhang, Jiajun 2 ; Yao, Junwei 2 ; Liu, Hongjiu 2   VIAFID ORCID Logo  ; He, Tao 2   VIAFID ORCID Logo  ; Zheng, Xinyu 3 ; Xue, Xingyu 3   VIAFID ORCID Logo  ; Xu, Liang 4 ; Yang, Jing 1 ; Wang, Yuanyuan 5 ; Xu, Liuchang 6   VIAFID ORCID Logo 

 School of Earth Sciences, Zhejiang University, Hangzhou 310058, China; [email protected] (C.Z.); [email protected] (Y.W.) 
 College of Mathematics and Computer Science, Zhejiang A&F University, Hangzhou 311300, China; [email protected] (J.Z.); [email protected] (J.Y.); [email protected] (H.L.); [email protected] (T.H.); [email protected] (X.Z.); 
 College of Mathematics and Computer Science, Zhejiang A&F University, Hangzhou 311300, China; [email protected] (J.Z.); [email protected] (J.Y.); [email protected] (H.L.); [email protected] (T.H.); [email protected] (X.Z.); ; Key Laboratory of Forestry Intelligent Monitoring and Information Technology of Zhejiang Province, Hangzhou 311300, China; Key Laboratory of State Forestry and Grassland Administration on Forestry Sensing Technology and Intelligent Equipment, Hangzhou 311300, China 
 College of Education, Zhejiang University of Technology, Hangzhou 310014, China 
 School of Earth Sciences, Zhejiang University, Hangzhou 310058, China; [email protected] (C.Z.); [email protected] (Y.W.); Ocean Academy, Zhejiang University, Zhoushan 316021, China 
 School of Earth Sciences, Zhejiang University, Hangzhou 310058, China; [email protected] (C.Z.); [email protected] (Y.W.); College of Mathematics and Computer Science, Zhejiang A&F University, Hangzhou 311300, China; [email protected] (J.Z.); [email protected] (J.Y.); [email protected] (H.L.); [email protected] (T.H.); [email protected] (X.Z.); ; Key Laboratory of Forestry Intelligent Monitoring and Information Technology of Zhejiang Province, Hangzhou 311300, China; Key Laboratory of State Forestry and Grassland Administration on Forestry Sensing Technology and Intelligent Equipment, Hangzhou 311300, China; College of Computer Science and Technology, Zhejiang University, Hangzhou 310063, China; Financial Big Data Research Institute, Sunyard Technology Co., Ltd., Hangzhou 310053, China 
First page
196
Publication year
2023
Publication date
2023
Publisher
MDPI AG
e-ISSN
22209964
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
2819403898
Copyright
© 2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.