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San Francisco lifestyle label Faherty has become the latest retail player to join the resale revolution.
The family-owned men’s, women’s and children’s apparel brand has launched Second Wave, a platform that allows shoppers to buy and sell pre-owned clothing through an on-site peer-to-peer marketplace, as well as purchase repaired and refurbished Faherty-owned inventory.
The program’s backend operations are powered by Archive, which counts global brands like The North Face, Ulla Johnson, Sam Edelman, Diane von Furstenberg, Sandro, Marimekko and Oscar de la Renta as clients. Archive’s customizable circularity platform will enable Faherty’s Second Wave to process both marketplace transactions and to list returns, samples and damaged items for sale after they are cleaned and repaired. The 10-year-old brand plans to expand the operation to include end-of-life recycling solutions, too.
“We have always been committed to greater circularity and we are thrilled to partner with Archive to launch Second Wave,” Faherty co-founder and chief impact officer Kerry Docherty said. “The program will give our customers multiple ways to shop for, enjoy and extend the lives of preloved Faherty items.”
The adoption of a resale channel will help the company achieve its commitments to minimizing its environmental impact and mitigating waste, she said. Faherty employs recycled and renewable fabrics, including...