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IT'S A BOOM TIME in New York. Not just for realtors and owners of Mexican restaurants, but for readers, too. So many magazines are trying to make sense of the city. Sure, there are the Village Voice, The New Yorker and New York. But look beyond the big three, and you'll find enough periodicals about city life to fill a rainy weekend.
Twelve other New York publications are now in circulation, a 13th has revised its format in a bid to add readers, and two more are scheduled to make their debuts. There's been nothing like it since the '20s and '30s, when as many as eight daily newspapers served the city. "This is a first," said Bob Farley, senior vice president of the Magazine Publishers Association. "Yes, there used to be a lot more newspapers in New York, but I don't recall anything like this for magazines. It's a new phenomenon. It's not a fad in the least bit."
The parties, the celebs and the scene are covered by Interview and W. The parties, the celebs and the scene of those with six-figure incomes come across in Avenue, and On the Avenue, aimed at those en route to six-figure heights.
Downtown culture, the avant-garde, the clubs and offbeat designers are the province of Details and its three cousins, NY Talk, Paper and The East Village Eye.
For business news, it's Crain's New York Business; but for city living as business, it's Manhattan, inc., not to be confused with Manhattan, a quarterly that profiles the rich and famous and their gala benefits.
Metropolis bills itself as "The Architecture & Design Magazine of New York."
Madison Avenue, which has long covered the marketing and advertising industries, has redesigned itself as an "advertising magazine for all constituencies . . . a desktop, coffee-tabletop monthly keeper."
Due to enter the crowded field are Spy, which will take a satirical view of the city, and a new publication from the people at Esquire.
According to a Spy co-editor, E. Graydon Carter, the new monthly will be a cross between Mad and The New York Review of Books. The new magazine is scheduled to bow in October, and will have offices, appropriately enough, in the Puck Building.
"We could...