Content area
Full text
It's been 18 years, but Agustina Vivero still keeps her characteristic look with thinning bangs. An unmistakable style, from the time when "to be a flogger was to be a rockstar". An urban tribe that invaded the steps of Abasto Shopping and had an undisputed leader: Cumbio. With a computer that her father bought her at an auction, she became the first Argentine influencer and today she manages Marcelo Tinelli's social networks.
In 2005 Agustina was a 17-year-old teenager who spent her days at the cyber in her San Cristóbal neighborhood. For one peso an hour, Cumbio took advantage of every second invested to dive into platforms in other countries similar to Fotolog, even though it was not known in Argentina.
"I loved those platforms. I used to look for photos of singers or things I liked. It seemed crazy to me that you could make friends from somewhere other than school, the neighborhood club, but strangers. So I started to make accounts on those platforms," he tells Clarín.
At that time, in every neighborhood of the country there were plenty of call shops with machines to surf the Internet. The cybers were the refuge where for 1 peso an hour and 25 cents for 30 minutes, kids who did not have computers spent their afternoons.
"My dream was always to have a computer, it drove my old man crazy. My dad was a plumber and my mom was a housewife. We lived in a tenement in San Cristóbal. My parents took care of the place, so in exchange they let us live. We had to share the bathroom with 10 families. The bathroom was outside and you had to walk more than half a block in the cold to get there. In that context dreaming about a computer was crazy,...