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© 2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.

Abstract

With the increasingly negative impact of environmental pollution on human production and life caused by the non-green operation of enterprises, a new generation of returnee entrepreneurs is called upon to take on regional environmental protection and global ecological improvement. This study examined the impact of returnee entrepreneurship education (REE). A conceptual model is constructed based on REE as the core factor of environmental sustainability and uses the occurrence of green entrepreneurial behavior among new university graduates returning to their hometowns as an evaluation basis. Convenience sampling was applied, and the relevant data were collected from 358 new university graduates in Jiangsu Province, China who received REE during their university years. Empirical analysis based on partial least squares structural equation modeling shows that REE evokes a commitment to the environment (CE) and has an indirect significant impact on green returnee entrepreneurial behavior (GREB) through institutional support and intention. However, a CE did not have a significant direct effect. The findings of this study have significant reference value for decision-makers in government departments in developing countries, universities, and many social groups that are actively responding to the United Nations Sustainable Development Initiative.

Details

Title
Serial Mediation Model Linking Returnee Entrepreneurship Education and Green Returnee Entrepreneurial Behavior: An Analysis of Environmental Improvement
Author
Yin, Qing 1 ; Wang, Delu 2 ; Wang, Yadong 2   VIAFID ORCID Logo 

 Business School, Huaiyin Normal University, Huai’an 223001, China 
 School of Economics and Management, China University of Mining and Technology, Xuzhou 221116, China; [email protected] (D.W.); [email protected] (Y.W.) 
First page
14044
Publication year
2023
Publication date
2023
Publisher
MDPI AG
e-ISSN
20711050
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
2876668013
Copyright
© 2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.