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The Campaign Tech Awards 2025 shortlist has been revealed.
Wavemaker and Goodstuff lead the pack as the most-nominated entrants making seven shortlists each, ahead of OMD UK and Yahoo with six shortlists, and Rapp and EssenceMediacom with five.
Now in its fourth year, the Tech Awards has received a record number of entries from companies including Snapchat, Disney+, BBC, Group M, R/GA and PHD – all of which have been shortlisted.
International categories have also been introduced for the first time, with 10 businesses up for two awards: Best Use of AI and Best Use of Data.
In the UK, the award for Tech for Good has a shortlist of six: AnalogFolk Group, Brothers & Sisters, Goodstuff, VCCP, VML UK and Zappar.
The coveted Tech Team of the Year will be contested by six companies: Atom, EssenceMediacom UK, Integral Ad Science Product Team, Jaywing's Accelerator Lab, Lumen Research and Nano Interactive.
The judging panel included experts from R/GA, Vodafone, Imagination and Dept.
The winners of the awards, sponsored by Snap, will be announced on 5 June at a ceremony held at The Biltmore Mayfair, London. Tickets are available here.
OMD's "British Gas Availability Engine" campaign took three gongs last year, including the prestigious Grand Prix. It is up again this year with "Availability Engine 2.0".
Wavemaker UK, PHD, OMD UK and EssenceMediacom X picked up a trio of awards each.
View the shortlist below.
The shortlist
Best Audience Engagement
* Dept “The next game is served” for Just Eat and Netflix
* Rapp “The AI-powered personal stylist revolution” for Ralph Lauren
* Uber Advertising “Rising to the occasion” for Pizza Hut
* Warner Music Group, Parlophone Records and Gamefam “Moon music lands on Roblox”
Best Creative Use of AI
* EssenceMediacom UK “José Mourinho and Snickers deliver roasts to your mates” for Mars
* OKX “Unseen city – echoes of blue” for Manchester City Football Club
* Rapp “The AI stylist that knows you better than you do” for Ralph Lauren
* VCCP “Daisy versus scammers” for Virgin Media O2
Best Integrated Campaign
* Dept “The next game is served” for Just Eat and Netflix
* Snapchat “Poured with precision” for Old Mout, Heineken
* Tug Agency...