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[Editor’s Note: Even experienced PR professionals need a refresher on the basics periodically, as well as insight about newer concepts. Whether it’s how to become a better writer or a review of PR ethics, we aim to provide you with content about a variety of topics and issues. Hence, our Explainer series.]
Previous posts looked at: the Barcelona Principles, the Metaverse, off the record and sonic branding. Today we review S.M.A.R.T. Goals.]
What are S.M.A.R.T. Goals?
The S.M.A.R.T. Goal philosophy debuted in the Nov....