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© 2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.

Abstract

Simple Summary

Despite its significance, the general public frequently misses out on scientific knowledge about the nutrition and health of dairy cows. Our study used Instagram, a well-known social media platform, to engage and inform a larger audience in order to solve this issue. Making dairy cow nutrition and welfare understandable and pertinent to common people was our aim. We created our Instagram account, where we posted a variety of content, including research insights and the firsthand accounts of our students’ time spent working on our dairy farm. The outcomes were encouraging: we created a community that prioritizes the welfare of dairy cows, and our followers learned more about the relationship between cow health and the quality of dairy products.

Abstract

The paper presents an overview of the usage of Instagram as a social media platform for teaching and engagement in the field of dairy cow nutrition and management. Our Instagram content, which includes posts, stories, hashtags, reels, and live videos, aims to educate and engage our followers and covers a wide range of topics, including research updates, student activities, and information on dairy cow health and welfare. This approach to education allows us to reach a larger audience while also providing a forum for interaction and discussion on essential dairy cow nutrition concerns.

Details

Title
Reaching a Wider Audience: Instagram’s Role in Dairy Cow Nutrition Education and Engagement
Author
Muca, Edlira 1   VIAFID ORCID Logo  ; Buonaiuto, Giovanni 2   VIAFID ORCID Logo  ; Lamanna, Martina 2   VIAFID ORCID Logo  ; Silvestrelli, Simone 2   VIAFID ORCID Logo  ; Ghiaccio, Francesca 2   VIAFID ORCID Logo  ; Federiconi, Alessia 2   VIAFID ORCID Logo  ; Julio De Matos Vettori 3   VIAFID ORCID Logo  ; Colleluori, Riccardo 2 ; Fusaro, Isa 3   VIAFID ORCID Logo  ; Raspa, Federica 1   VIAFID ORCID Logo  ; Valle, Emanuela 1   VIAFID ORCID Logo  ; Formigoni, Andrea 2   VIAFID ORCID Logo  ; Cavallini, Damiano 2   VIAFID ORCID Logo 

 Department of Veterinary Sciences, University of Turin, 10095 Grugliasco, Italy; [email protected] (F.R.); [email protected] (E.V.) 
 Department of Veterinary Sciences, University of Bologna, 40064 Bologna, Italy; [email protected] (G.B.); [email protected] (M.L.); [email protected] (S.S.); [email protected] (F.G.); [email protected] (A.F.); [email protected] (R.C.); [email protected] (A.F.) 
 Faculty of Veterinary Sciences, University of Teramo, 64100 Teramo, Italy; [email protected] (J.D.M.V.); [email protected] (I.F.) 
First page
3503
Publication year
2023
Publication date
2023
Publisher
MDPI AG
e-ISSN
20762615
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
2892958148
Copyright
© 2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.