Content area
Full Text
In a tech-centric era, Myntra places a premium on customer data security and privacy. Join Laksminarayanan Swaminathan, Vice President- Product Management, Myntra, as he unveils the cutting-edge measures and practices employed to ensure a personalised shopping experience without compromising data security and user privacy.
How has Myntra integrated AR and VR technologies to enhance the online shopping experience, and what impact has it had on customer engagement and satisfaction?
At Myntra, we have seamlessly integrated Augmented Reality and Virtual Reality technologies to elevate the online shopping experience for our users. Through the implementation of Assisted Selling Tools, including Virtual Try-On, an AI Skin Analyzer, and the Photo Search feature, we are providing a personalised shopping experience to our fashion and beauty shoppers and enabling them to discover products that suit their individual needs.
The integration of AR/VR technologies into offerings like the Virtual Try-On feature has notably allowed shoppers to upload a photo of themselves and virtually try on different apparel available on the platform, providing them with a highly immersive and interactive experience.
Other offerings using emerging technology include the ‘Photo Search’ feature, which generates results from Myntra’s comprehensive catalogue that are aligned to the shopper’s preference, by allowing them to upload or take a photo of a product they are interested in. The image shared by the user...