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Updated January 5th, 2024: This guide to the best TikTok beauty products was updated with newly trending makeup, hair care, and skin care products on the app, as well as additional insights on the latest beauty trends taking over TikTok.
TikTok is basically a beauty lover’s Disneyland, where you can discover viral beauty products and top glam trends, and learn every expert application technique under the sun. Our editors are constantly testing the best TikTok beauty products — including Rhode’s Peptide Lip Tint, and Haus Labs’ Triclone Skin Tech Foundation — to determine which coveted makeup, skin care, and hair care products are worth the buy.
On TikTok, millions of users post amateur product reviews, demos, and shopping hauls across all beauty categories. These videos are resonating with beauty lovers: According to a 2022 survey, TikTok beauty content has influenced 89 percent of the apps’ total users to purchase a product from short form video recommendations, with 75 percent reporting satisfaction with their purchase. #Makeup on TikTok has racked up a whopping 580 billion views, with general beauty views garnering 262 billion, and chatty routine-style #GetReadyWithMe videos at over 27 billion views. Amazon even has a secret TikTok-favorite page of products that have taken off on the app.
Beyond amateurs, the TikTok community has attracted a range of professionals who reveal their expert tips and tricks on the app, including Kendall Jenner and Hailey Bieber’s makeup artist Mary Phillips, Pati Dubroff, who Sofia Richie tapped for her wedding makeup, and Melissa Murdick, the makeup artist behind many of Selena Gomez’s most popular beauty looks. Other beauty experts, like leading dermatologist Dr. Joyce Park and celebrity hairstylist Chris Appleton, are also on TikTok to bust beauty myths and share at-home tips.
TikTok is an invaluable tool for shopping inspiration. TikTok makeup products gain overnight fame for their apparent and impressive results, such as Rare Beauty’s highly pigmented Soft Pinch Liquid Blush that requires only a tiny drop of product for an impactful effect. Drunk Elephant’s wildly popular D-Bronzi Anti-Pollution Sunshine Drops are routinely featured in makeup routine videos by TikTok star Alix Earle, showing how...