Content area
Full Text
Every major executive in America ought to read at least one book on crisis management. In this way, he or she might be better prepared to deal with the disasters striking organizations at an ever-increasing rate: product tampering (Tylenol), product defects (Rely Tampon), industrial catastrophes (Union Carbide in Bhopal), financial crises (Ohio S&Ls). The question is, "Is Steven Fink's book one that busy executives should read?" The answer is a resounding yes.
Fink's book could not be more timely. The space shuttle disaster is still fresh in our memory. The deep hurt it has left will not be easily healed. And as if to illustrate the fact that tragedies now occur so frequently they leave almost no recovery time between them, Johnson and Johnson, the maker of Tylenol, has just suffered its second major trauma....