Tobacco control is not working for most of the world, say Former WHO officials, Prof. Robert Beaglehole and Prof. Ruth Bonita. Then how can it work for Pakistan?

Four out of five of the world's smokers are in low-income and middle-income countries. In these countries where most of the eight million deaths caused by tobacco occur each year, rates of tobacco use are falling only slowly. Globally, the overall number of tobacco users has barely changed. Only 30% of countries are on track to achieve the WHO adult tobacco use target of a 30% reduction in prevalence by 2030 and most countries are not on track to achieve the Sustainable Development Goal 3.4 for non-communicable diseases; its achievement will require a much more ambitious tobacco target.

According to the Lancet report, authored by Prof. Robert Beaglehole and Prof....