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Abstract: China's domestic animation industry is deeply rooted in its rich traditional cultural heritage. While continuously exploring and showcasing the unique charm of such cultural heritage through storytelling, imagery establishment, and spirit creation, Chinese animation also seamlessly integrates modern aesthetic characteristics and cultural values into its development within the context of the new era. By adopting a contemporary perspective, it innovatively expresses the essence of traditional culture while striving to shape and present a reliable, admirable and respectable image of China. Chinese animation aims to create credible contemporary animation images by drawing inspiration from traditional Chinese cultural archetypes. It also seeks to revitalize admirable traditional cultural imagery using vibrant and prevailing ACGN visuals, while shaping credible characters with richer cultural connotations and crafting stories with more enchanting plots to convey the spiritual essence of the Chinese nation. By establishing reliable, admirable and respectable animation images, the Chinese animation industry strives to enhance its capability to "tell China's stories well and make the voice of China heard," to better promote the image of China in the new era from a global perspective.
Keywords: image of China, domestic animation, cultural innovation
In the context of the new era, telling China's stories through traditional cultural archetypes is instrumental in projecting a reliable, admirable and respectable image of China to the world. Chinese traditional cultural archetypes offer abundant themes and character prototypes for domestic animation creation, representing inexhaustible artistic treasures for the development of the Chinese animation industry. As a significant medium for disseminating Chinese culture globally, domestic animation has the potential to innovate the development fonu of traditional cultural archetypes, thereby bolstering the cultural confidence of the Chinese people and facilitating the inheritance and dissemination of Chinese civilization. Based on James George Frazer's theory on anthropology and Carl Jung's collective unconscious theory, Northrop Frye redefined the concept of "archetype" with the aim of establishing a "language of form for literary archetypes," and regarded it as the core concept that can integrate human literary experiences, uncover rules governing the emergence and development of religions, mythology, and literature, and construct a unified standard for historical literary criticism (Ye, 1996, pp. 52-60). According to this concept, Frye decomposed works into a surface narrative structure composed of images and a deep...