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Chances were that Tiffany Darwisch was going to do what most 15-year-olds do during the summer-go to the malls. So, when offered an expenses-paid trip to malls from coast to coast, she could not say "yes" fast enough.
Shopping, however, is not on her itinerary.
The slender, brown-eyed Norwalk teen-ager will be singing in those malls: from the Thruway Mall in upstate New York to Merle Hay Mall in Des Moines, Iowa. The songstress, who goes by one name, Tiffany, will be singing to prerecorded music tracks to promote a new album and generate a following.
The Tiffany Shopping Mall Tour '87; Her manager is betting that this marketing spin will be a hit.
"We wanted to take her to where her peer group hangs out all summer long-shopping malls," Brad Schmidt said excitedly. "If 'Tif is going to make it, she's going to do it first among 12- to 18-year-olds, and what better place to expose her than in America's playgrounds, the malls."
It could be a new Top 40 marketing move or a flop.
Although Tiffany likes the idea, she has some reservations about the tour which began last weekend in Paramus, N.J.
"I'm a little nervous about people's reaction, particularly since they don't know me," she said, curled up in a big easy chair sipping a cola at a North Hollywood studio where she rehearses. " . . . I mean, I go to a mall to shop, and I'm not sure I'd stop and listen."
She has caught the ear of several executives at MCA Records, which signed her...