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The vitamin and nutritional product professionals with whom Drug Store News spoke for this story are focused on associating their brands with trust in ingredient sourcing and product manufacturing. One way to achieve this has been by seeking and gaining third-party verifications and certifications.
For Okay Pure Naturals, in addition to halal and kosher certification of its gummies, the company's vegan certification of gummies caters to consumers who do not eat animals or products from animals for various reasons.
All of TruLabs' consumable products are vegan, non-GMO, keto-friendly, gluten-free, soy-free, dairy-free, zero sugar, free of artificial flavors and colors and made in the United States with globally sourced ingredients.
Addressing the decision to make products in the United States, Pogue said TruLabs values the country's high-quality manufacturing processes.
All of TruLabs' nutrition products are manufactured in a facility approved by NSF International, the non-profit organization that tests, inspects and certifies health products, Pogue said.
"If you have to source ingredients from all over the place, you want to make sure that those ingredients are third-party tested and independently verified, that you're putting in there what you have to do," Pogue said.
He said TruLabs also sent its products through WERCS assessments, which test product compliance with various regulations and sustainability requirements for retail acceptance, inventory and sale.
"They go through every individual ingredient in every product, from coloring on down, to make sure that it's safe for the human body, which we already knew it was, but we've been verified many, many ways," Pogue said.
Donaldson shared that many of Pharmavite's products have been stringently verified for quality by third-party organizations such as the non-profit organization United States Pharmacopeial Convention and published in its annual United States Pharmacopeia (USP).
"In fact, Nature Made was first to earn the USP Verified Dietary Supplement mark-independent verification of purity and potency-for many of its products," Donaldson said.
Although USP verification takes time, cost and effort, he said consumers deserve the assurances it provides.
Consumer trust is important in the business world, Donaldson added, stating that this is especially true for the vitamin and supplement industry.
"Pharmavite was founded in 1971 to improve health and wellness by focusing on the basics-complete nutrition through essential vitamins and minerals," Donaldson said....