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Dive Brief:

  • Amazon Fresh customers can now slot weekly grocery pickup and delivery orders up to a week in advance with the company’s new Recurring Reservations feature, Amazon confirmed in an email Wednesday.
  • Customers can further customize their recurring orders with Amazon’s Repeat Items feature, which automatically adds their favorite items into their carts.
  • This scheduling feature is the latest way Amazon is leveraging its omnichannel strength to revamp its grocery business.
Dive Insight:

Amazon’s Recurring Reservations feature, available to nearly 1,300 cities and towns across the U.S., aims...

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