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He also talks about how his brand is changing the way skincare routine is looked at
The world of skincare is vastly expanding like never before in India. And newer brands are making waves with a fresher approach towards providing holistic skincare. The latest entrant is the Singapore-based brand Allies of Skin. Founded by Nicholas Travis in 2016, it has already made waves globally.
At the launch in Tira’s Jio World Drive outlet, the down-to-earth and chatty Nicholas spoke passionately about the brand, and coming to India.
Excerpts from the interview:
How did the name ‘Allies to Skin’ come about?
The name came when I was brushing my teeth. So I’ve always been very inspired by the word ‘Allies’ because I truly believe that you cannot go through life without having people, you know, to support you and have your back. And so I found the word very, very powerful.
I quickly realised because I had severe acne as a teenager, and there were just a lot of empty promises on the market. So, when it came time for me to start my brand, I truly wanted to create a brand that would hone in on just making people feel like it’s a safe space they could trust. And I think the word ‘allies’, I love so, so much. It’s allies to the skin, maybe it’s allies to hair; it...