IBM Transforms Content Creation and Digital Marketing Using Adobe Firefly’s Generative AI

IBM is revolutionizing content creation and digital marketing through the use of Adobe Firefly generative AI. Last year, IBM caught the attention of hundreds of thousands with a captivating image as part of its “Let’s Create” campaign, highlighting its collaborative approach to developing technology solutions. Traditionally, creating such assets would have been a time-consuming process, but with Adobe Firefly, IBM’s teams could generate 200 assets and over 1,000 marketing variations within minutes, simply by using text prompts.

This innovative approach yielded remarkable results, with the campaign driving engagement 26 times higher than IBM’s previous benchmarks. Notably, it reached a significant portion of C-level decision makers. Adobe...