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SUSTAINABILITY
* There are no secrets at Nobody's Child, which has attached a QR code to care labels so that customers can see details about the materials, manufacturing process, and environmental impact of their clothing.
LONDON - British clothing label Nobody's Child is tearing a page out of the luxury goods handbook, adding a digital product passport to its responsibly sourced clothing collections.
Following a successful pilot for fall 2023, the accessibly priced women's brand is rolling out the QR passport codes starting Tuesday with a collection called Happy Place.
Happy Place was created in tandem with English broadcaster and author Fearne Cotton, and is made from responsible fabrics including organic cotton and plant-based materials.
Nobody's Child x Happy Place by Fearne Cotton will be sold on nobodyschild.com, in the brand's stores, and at retailers such as Marks & Spencer and John Lewis. Prices range from 45 pounds to 120 pounds.
Nobody's Child, which launched in 2015, said it is one of the first fashion brands...