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According to a demographically diverse survey of 1,000 people by market research company OnePoll and Forbes Home published in February, Americans now spend, on average, a little over three hours per day streaming various forms of digital media. Hoopla also "had a great year," says Jeff Jankowski, cofounder of hoopla digital and president of the service's parent company Midwest Tape. Usage of hoopla and Kanopy picked up during the past year at Queens Public Library (QPL) in New York, but Hong Yao, director of technical services, says that when the library launched hoopla during the pandemic, "surprisingly, it didn't take off like we had expected," and growth was initially slow. Recently, popular content on Kanopy has included films such as the 2023 Best Picture Oscar-winning action movie Everything Everywhere All at Once—which the service debuted last summer—documentaries such as The YouTube Effect, and TV series including Manhattan and British Broadcasting Corporation (BBC) shows such as Shakespeare and Hathaway: Private Investigators and SS-GB.