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COMPETITIVE BRAND BEHAVIOR: AN ANALYSIS OF MARKET SHARE RETENTION, RELATIVE PRICE, AND RELATIVE ADVERTISING IN AGGREGATE DEMAND MODELS
COMPETITIVE BRAND BEHAVIOR: AN ANALYSIS OF MARKET SHARE RETENTION, RELATIVE PRICE, AND RELATIVE ADVERTISING IN AGGREGATE DEMAND MODELSHOUSTON, FRANKLIN SMITH.
Purdue University ProQuest Dissertations & Theses, 1972. 7306044.





