- Preview Available
- Dissertation or Thesis
THE MODERATING EFFECT OF MESSAGE-RESPONSE INVOLVEMENT ON THE PROCESSING OF COMPARATIVE AND NONCOMPARATIVE ADVERTISING
THE MODERATING EFFECT OF MESSAGE-RESPONSE INVOLVEMENT ON THE PROCESSING OF COMPARATIVE AND NONCOMPARATIVE ADVERTISINGMUEHLING, DARREL D.
The University of Nebraska - Lincoln ProQuest Dissertations & Theses, 1985. 8516877.





