Content area
Full text
Tablets continued to gain popularity and provided a high positive growth in 2014. These products were mainly purchased by late adopters, Swedes who wanted to update their previous tablet and parents who bought them for young children as entertainment devices, through the introduction of more low- to mid-priced products. The growth of tablets also kept the purchase of laptops and desktops at bay, and netbooks are not seen as a competitive product anymore.Consumer demand for portable internet surfing and entertainment solutions drove volume sales growth for tablets and other portable computers in 2013. This growth had a negative impact on retail volumes for desktops but also for low specification laptops and netbooks.Apple AB led computers sales in 2012 with a retail volume market share of 34%. The company's...




