Abstract/Details

Network affiliate TV news directors: Becoming managers in the eye of a storm

Redmond, James William. 
 University of Colorado at Boulder ProQuest Dissertations Publishing,  1993. 9320472.

Abstract (summary)

This study analyzes the development of management skills of television news directors at affiliates and owned and operated stations of the three traditional networks, ABC, CBS, and NBC. Network affiliate television news directors, as heads of their respective station news departments, have substantial impact on news programs broadcast in the United States.

Two methods were used in the study. Qualitative interviews were conducted of a purposive sample of news directors from different television markets. Quantitative data was collected through a mail survey of network affiliate news directors which produced a 53.7% response rate. The study focused on how news directors learn to manage, what management skills respondents say are necessary to be effective, whether news directors report significant formal management training, whether employers provide and encourage management training for news directors, and what news directors indicate are their biggest challenges.

The study provides several conclusions. The job of news director is carried out in a complex operating environment experiencing industry decline. It features high turnover and intense pressure to hold down costs while increasing newsroom products and ratings. News directors, with rare exception, learn their jobs by doing them (84.4%). Nearly three-quarters (72.1%) of respondents indicated their employers do not actively encourage them to enroll in management training courses. However, more than four-fifths (83.4%) of respondents would like some formal management training. The most important news director skills are personnel, budget management, and personality attributes which contribute to marshalling others to their vision of where the organization needs to go. The most frequently mentioned challenges were personnel, budget, and resource restrictions due to economic change in the television news industry.

The study is significant in providing a framework for understanding behind the scenes managers who are instrumental in the evolution of American television news.

Indexing (details)


Subject
Mass media;
Journalism;
Management
Classification
0708: Mass media
0391: Journalism
0454: Management
Identifier / keyword
Communication and the arts; Social sciences; broadcast management; television
Title
Network affiliate TV news directors: Becoming managers in the eye of a storm
Author
Redmond, James William
Number of pages
324
Degree date
1993
School code
0051
Source
DAI-A 54/03, Dissertation Abstracts International
Place of publication
Ann Arbor
Country of publication
United States
ISBN
979-8-208-16686-4
Advisor
Trager, Robert
University/institution
University of Colorado at Boulder
University location
United States -- Colorado
Degree
Ph.D.
Source type
Dissertation or Thesis
Language
English
Document type
Dissertation/Thesis
Dissertation/thesis number
9320472
ProQuest document ID
304021801
Copyright
Database copyright ProQuest LLC; ProQuest does not claim copyright in the individual underlying works.
Document URL
https://www.proquest.com/docview/304021801/9E00672D494C48EEPQ