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Exploring the relationship between identity and message involvement, affect, and recall in advertisements targeted to older adults: An application of Hecht's Communication Theory of Identity
Exploring the relationship between identity and message involvement, affect, and recall in advertisements targeted to older adults: An application of Hecht's Communication Theory of IdentityMitchell, Nancy Ann Doane.
The University of Nebraska - Lincoln ProQuest Dissertations & Theses, 1998. 9826094.





