Children and television advertisement disclaimers: An investigation of the impact of disclaimer explicitness on understanding of intended disclaimer messages and accuracy of product expectations - ProQuest

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Children and television advertisement disclaimers: An investigation of the impact of disclaimer explicitness on understanding of intended disclaimer messages and accuracy of product expectations

DesRoches, Erica Kirsten Wiegel. University of Connecticut ProQuest Dissertations Publishing, 1999. 9926244.