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TELECOMWORLDWIRE-May 2, 2024-Digital Turbine, Qrious Insight Unveil 3 New "Game-Changing Shift" Reports At IAB NewFronts
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US-based in-app mobile video advertising platform Digital Turbine, in collaboration with Qrious Insight, has released new reports in the "Game-Changing Shift" series - focusing on the retail, streaming video, and consumer packaged goods categories, the company said.
This latest installment, unveiled at the IAB NewFronts event in New York, further shows how leading brands can boost their incremental reach significantly by finding ways to deliver ads to a currently underserved audience segment.
Following last week's successful launch of the initial report focused on Quick Service Restaurants, the new reports continue to quantify the effectiveness of social and YouTube advertising campaigns for...