Content area
Abstract
The purpose of this study was to explore the relationship between creativity and integrity. Integrity refers to one's ability to maintain authenticity and a sense of moral autonomy while still preserving one's sense of membership and loyalty to others. An environment that fosters alignment between one's personal preferences during the development of a screenplay as well as the requirements and preferences of other stakeholders is of primary interest in this research. The exploration of this dynamic tension yielded the research question: In what ways and to what degree do screenwriters and/or studio executives feel their personal integrity is in alignment or out of alignment with the creative process of feature film development? The exploration of the relationship between creativity and integrity using the creative integrity alignment model yielded the hypothesis: The more aligned participants' integrity is with the creative process of feature film development, the more innovative they can be.
