Companies Influence on the Representation of Women in Clothing Advertisements

Abstract

Social media is a very influential tool that helps guide society into knowing what things are considered socially acceptable or not. Advertisements tend to focus on showing society what beauty standards should be valued. This study looked to examine how Companies Influence on the Representation of Women in Clothing Advertisements . This study focuses on measuring and comparing the representation of women in advertisements. These advertisements are also compared within each type of ownership group to see how different levels of ownership can influence the representation of women across their ads. After examining the advertisements, we have concluded how these companies influence the representation of women.