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lululemon is thrilled to announce the opening of its new store at ICONSIAM in Bangkok, marking the brand's second store in Thailand as it strengthens its commitment to the Thai market. Earlier in 2023, lululemon launched in Thailand with its CentralWorld location, and the brand now continues to expand in the promising market with its Power of Threex2 growth strategy, while enhancing its connection and relevance to local communities. The new lululemon store is officially open on 24 May 2024.
Situated in Bangkok's luxury shopping destination, ICONSIAM, the new store reflects lululemon's strategic expansion into key markets and aligns with our commitment to wellness and community engagement. This premier location is a strategic partnership opportunity with the Siam Piwat Group through one of its significant malls on the retail landscape, creating a connection with Thai and international guests visiting the ICONSIAM mall. The store, occupying 4,413 square feet on ICONSIAM's second floor, aims to cater to Thailand's wellness-focused population, as highlighted in lululemon's Global Wellbeing Report (GWR) where 72% of Thai respondents prioritize wellbeing.
Drawing inspiration from Thailand's rich cultural heritage, patterns and designs featured throughout the store infuses local elements to welcome guests in the new space. Intricate...