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Piaggio Vehicles, the 100% subsidiary of the Italian Piaggio Group and maker of the Vespa and the Aprilia range of two-wheelers, is setting the ball rolling on the twin celebrations of World Music Day and World Motorcycle Day, both of which fall on June 21, 2024.
The company, in collaboration with Aprilia India's brand ambassador, John Abraham, is marking this twin celebration with a digital campaign -- #1RevForMusic.
It is known to every motorcycling enthusiast that there is no better music to the ears than the sound of an engine. With this ethos, the latest campaign sees John Abraham revving his bike twice - once for the music and once for the motorcycle.
The...