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In this paper, an improved method for VR user experience prediction is investigated by introducing a sparrow search algorithm and a random forest algorithm improved by an iterative local search-optimised sparrow search algorithm. The study firstly conducted a statistical analysis of the data, and then trained and tested using the traditional random forest model, the random forest model improved by the sparrow search algorithm, and the random forest algorithm improved based on the iterative local search-sparrow search algorithm, respectively. The results show that the traditional random forest model has a prediction accuracy of 93% on the training set but only 73.3% on the test set, which is poor in generalisation; whereas the model improved by the sparrow search algorithm has a prediction accuracy of 94% on the test set, which is improved compared with the traditional model. What is more noteworthy is that the improved model based on the iterative local search-sparrow search algorithm achieves 100% accuracy on both the training and test sets, which is significantly better than the other two methods. These research results provide new ideas and methods for VR user experience prediction, especially the improved model based on the iterative local search-sparrow search algorithm performs well and is able to more accurately predict and classify the user's VR experience. In the future, the application of this method in other fields can be further explored, and its effectiveness can be verified through real cases to promote the development of AI technology in the field of user experience.