We applied the social evaluation framework to investigate the traits desired in an “ideal” follower, which were compared to the traits desired in an “ideal” leader. Across three studies and five samples, both differences and similarities in role-specific preferences mapped onto the Vertical–Horizontal dimensions of the social evaluation framework in ways that aligned with the demands of each role. Traits higher on the Horizontal-Morality facet (e.g., cooperative, dutiful) and lower on the Vertical-Assertiveness facet (e.g., confident, ambitious) differentiated ideal follower preferences from ideal leader preferences. Focusing on the traits most strongly desired in relation to each role, traits that supported social coordination and collective goal attainment (i.e., work ethic, cooperativeness) were prioritized in relation to ideal followers, whereas intelligence was prioritized for ideal leaders. Trustworthiness was equally valued across both roles. Moreover, we differentiated between necessary and luxury traits by adjusting the budget individuals could allocate toward the desired traits. Investments...